In Holland, we have two words for design. One is ‘vormgeving’, in German ‘Form geben’ and the other word is ‘ontwerpen’, in German ‘entwerfen’. In the Anglo-Saxon language there’s only one word for design, which is ‘design’. That is something you should work out. Vormgeving is more to make things look nice. So for instance, packaging for a perfume or for chocolate in order to make things fashionable, obsolete and therefore bad for society, because we don’t really need it. While ontwerpen means, and the Anglo-Saxon word, but it’s stronger, means engineering. That means you as a person try to invent a new thing, which is intelligent, which is clever and which will have a long life and that’s called stylistic durability. It means you can use it for a long time.
Gert Dumbar
Gert Dumbar
Chalk Board theme
